We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders

By Hirshon, Nicholas

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ISBN
9781496206534
Publisher
Univ. of Nebraska


REVIEWS

Library Journal

Reviewed on November 15, 2018  |  Arts & Humanities

The New York Islanders won four straight Stanley Cups between 1980 and 1983. Just over a decade later, in 1995, the franchise was struggling and embarked on what turned out to be perhaps the most disastrous and infamous rebranding effort in sports history. Former New York journalist and current professor of communications, Hirshon (William Paterson Univ.) provides the fascinating behind-the-scenes account of how an attempt to rejuvenat...Log In or Sign Up to Read More

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