Intentional Marketing

By Ottolenghi, Carol

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ISBN
9781538108482 9781538108499
Publisher
Rowman & Littlefield


REVIEWS

Library Journal

Reviewed on March 1, 2019  |  Professional Media

The public forms an impression of a library based on interactions with library staff, knowledge of collections, awareness of programs, and use of the physical spaces and virtual services. Ottolenghi (director of library svcs., the Office of the Ohio Attorney General), who has experience with public relations and marketing in public libraries, argues that since everything is marketing, the library needs t...Log In or Sign Up to Read More

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